Why Add Video to Your Key Pages?

Your homepage and About page are where visitors decide whether to trust you, and a static wall of text rarely lands. A short welcome or story video creates an instant human connection and explains what you do far faster than copy. An AI avatar homepage video gives every visitor that personal greeting without you filming and re-filming as the business evolves.

Video builds trust at the decision moment—video quality affects how much consumers trust a brand. See how it’s produced in how Dúbal works.

What Should the Homepage Video Say?

Keep it short and clear: who you help, the problem you solve, and why you’re different—then point to the next step. The homepage video is a hook, not a full explainer, so lead with the value and end with a clear call to action. Your avatar delivers it in a consistent, on-brand voice every visitor sees.

A tight 30–60 second welcome usually outperforms a long one on a homepage.

What Should the About Page Video Say?

The About page is where story builds trust. Use the avatar to tell the founder or brand story—why you started, what you believe, who you serve—in a warm, human way. People connect with people, and a story video turns an “About” section from a formality into a relationship-builder that supports the buying decision.

Because you approve the script, the story stays authentic and exactly how you want it told.

How Does It Help Conversion?

A visitor who feels they know and trust you is likelier to act. A clear welcome video reduces bounce and confusion, and a story video deepens trust before a prospect reaches your offer. Together they warm the visitor so your calls to action—and any avatar-led commercials—land better.

Point the page video at the same next step as the page itself so the momentum carries through.

How Does Multilingual Help on Your Site?

If you serve multiple markets, your key pages should speak each visitor’s language. Because re-voicing runs on the same engine, the welcome and story videos can be delivered in your visitors’ languages from one recording—so international visitors get the same personal first impression. That’s a level of localization most sites never achieve.

How Do You Keep the Videos Current?

Businesses evolve—your positioning, offers, and story change. Because an avatar video updates with a new script and no re-shoot, your homepage and About videos can stay current with the business instead of quietly going stale. The same approach extends to product and service pages and your wider content via short videos.

That keeps your most important pages accurate without a filming session every time something shifts.

How Does It Fit Your Whole Site Strategy?

The homepage and About page are the start, not the end. The same avatar can front service-page explainers, FAQ videos, and landing-page messages, so a visitor experiences one consistent, recognisable guide across your entire site. That continuity is what makes a brand feel coherent and trustworthy from the first second to the conversion.

Because everything comes from one recording, building out video across your key pages is a scripting effort, not a series of shoots. Start with the homepage welcome and the About-page story—the two highest-trust moments—measure the effect on bounce and conversion, then extend the avatar to service pages and beyond. Keep each video short, on-brand, and pointed at a clear next step, and refresh them by script as the business changes. Done this way, your website stops being a static brochure and becomes a personal, human experience that greets, reassures, and guides every visitor—in their own language where needed—turning more of your traffic into trust and, ultimately, customers.

Frequently Asked Questions

What should a homepage video say?

Who you help, the problem you solve, why you’re different, and the next step—kept short.

What should an About-page video say?

Your founder or brand story—why you started, what you believe, who you serve.

Does it help conversion?

Yes—a trusted, welcomed visitor bounces less and acts more.

Can the videos be multilingual?

Yes—deliver welcome and story videos in visitors’ languages from one recording.

How do I keep them current?

Update by script when positioning or offers change—no re-shoot.

Key takeaways

• Homepage and About pages are trust moments—video lands better than text.
• Use a short welcome video as a hook and a story video to build trust.
• Warmed, trusting visitors bounce less and convert more.
• Re-voice key pages into visitors’ languages from one recording.
• Update by script and extend the same avatar across your whole site.