Quick Answer: Use an AI avatar to add a short video—or an animated video thumbnail linking to one—to your emails and newsletters, so subscribers see and hear you in every send without you filming each one. It deepens the relationship, lifts clicks, and scales: one recording produces a weekly video intro, a digest summary, or a campaign message, in any language your list speaks.

Why Add Video to Email at All?

Newsletters are a relationship channel, and a face-and-voice intro builds that relationship faster than text alone. A short video—or a thumbnail that clicks through to one—gives subscribers a reason to engage and reintroduces the human behind the brand on a regular cadence. Because people would rather watch than read, with 63% preferring a short video to text to learn something, a video intro often earns more attention than the same words written out.

The catch has always been production—nobody wants to film a video for every send. See how recurring video is produced in AI short videos.

What Email Videos Should You Make?

A few repeatable formats work well: a weekly newsletter intro that frames the issue, a “this month in three points” digest, a welcome-sequence video for new subscribers, and campaign or launch messages. Each is delivered by your avatar in a consistent look and voice, so subscribers get a familiar face every time—produced from one recording, not a weekly shoot.

You can refresh the script as often as you like; the avatar handles delivery.

How Do You Embed It Properly?

Most email clients don’t play inline video reliably, so the standard approach is an eye-catching thumbnail (often with a play button) that links to the video on a landing page. That keeps the email lightweight while still surfacing your face in the inbox and driving the click. The landing-page view also lets you track watch-time and conversions cleanly.

Keep the on-page video short and answer-first so subscribers get value fast.

How Does Multilingual Email Help?

If your list spans languages, each video can be re-voiced into your subscribers’ languages on the same engine, so segments receive the message in their own language—your face and voice throughout. That’s a level of personalization most email programs can’t reach without huge production overhead.

How Does It Fit the Wider Funnel?

Email video pairs naturally with the rest of an avatar content system: the newsletter nurtures, short videos attract, and avatar-led commercials convert. One recognisable presenter carries the subscriber from inbox to offer, keeping the whole journey consistent.

How Do You Personalize Email Video by Segment?

Email lists aren’t monolithic, and avatar video lets you speak to each segment without filming a version for each. New subscribers can get a warm welcome video; long-time readers a “thanks for being here” message; lapsed contacts a re-engagement clip; buyers an onboarding or upsell video. Each is produced once from your avatar and mapped to the segment, so the right face-to-face message reaches the right people.

This segment-level approach makes email feel personal at a scale plain text can’t match. A subscriber who receives a video that fits exactly where they are in the relationship engages more than one who gets the same generic blast as everyone else. And because the videos live on landing pages, you can track which segments watch and convert, then refine the next send. Layered into your broadcast and automation flows, avatar video turns the newsletter from a one-way bulletin into a relationship channel that adapts to who’s reading—built once and reused across every campaign.

Frequently Asked Questions

Can video play inside the email?

Usually not reliably—use a linked thumbnail that clicks through to the video.

Do I film each newsletter video?

No—one recording produces every send from a new script.

Can emails be multilingual?

Yes—re-voice each video into your subscribers’ languages on one engine.

Why use video in email?

It builds the subscriber relationship and earns more attention than text alone.

How do I track results?

Host the video on a landing page and track watch-time and conversions there.

Key takeaways

  • A short avatar video deepens the newsletter relationship without weekly filming.
  • Use repeatable formats: weekly intro, monthly digest, welcome, and campaign videos.
  • Embed a linked thumbnail since email clients rarely play inline video.
  • Re-voice videos into your subscribers’ languages from one recording.
  • Email video nurtures inside a wider avatar content funnel.