The Complete Guide to Delivering Your Course on Skool, Kajabi, and GHL

The best platform to deliver your online course depends on your business model, your audience, and whether you need community features, marketing automation, or a simple, clean learning experience. Skool is best for community-driven courses, Kajabi for all-in-one marketing and delivery, and GoHighLevel for businesses that already use it as their CRM.

Why Platform Choice Matters

Your course platform is not just a hosting solution — it shapes the student experience, your ability to market and sell, and your operational overhead. Choosing the wrong platform means either paying for features you do not use or missing features you desperately need.

The good news: AI avatar courses produced by Dúbal are compatible with every major platform. The course files are exported in standard video formats and can be uploaded to any platform you choose.

Skool

Skool is the fastest-growing course and community platform, as covered by TechCrunch, favoured by coaches and creators who want to combine course delivery with an active community. Its clean, gamified interface encourages student engagement, and its community feed keeps learners coming back daily.

Best for: Coaches, membership communities, group programs, and creators whose students benefit from peer interaction.

Limitations: Less marketing automation than Kajabi or GHL. Not ideal if you need complex sales funnels built into the platform.

Kajabi

Kajabi is the most complete all-in-one platform for course creators, combining course delivery, email marketing, landing pages, podcasting, and community features in a single subscription. It is more expensive than most alternatives but eliminates the need for separate tools.

Best for: Established course creators who want everything in one place and are willing to pay a premium for it.

Limitations: Higher monthly cost ($149–$399/month). Can be overkill for creators who only need course delivery.

GoHighLevel (GHL)

GHL is primarily a CRM and marketing automation platform that also supports course delivery. For businesses that already use GHL for their sales pipeline — see how to build a GHL funnel and client management, hosting courses inside GHL keeps everything in one system.

Best for: Agencies, coaches, and businesses that already use GHL for CRM and want to add course delivery without a new platform.

Limitations: The course delivery interface is less polished than dedicated platforms like Kajabi or Skool.

Teachable and Thinkific

Both platforms are straightforward course delivery tools with clean student interfaces and reasonable pricing. They lack the marketing automation of Kajabi and the community features of Skool, but they are reliable, well-supported, and easy to use.

Best for: Creators who want a simple, affordable course delivery solution without the complexity of an all-in-one platform.

Platform Comparison Table

Which Platform Does Dúbal Recommend?

For most course creators starting out, Dúbal recommends Skool for community-driven programs and GHL for businesses that want their course integrated with their sales pipeline. For creators who want maximum marketing capability, Kajabi is the premium choice.

All Dúbal course packages include platform setup — see platform comparison and upload as part of the delivery process — you do not need to manage the technical side.

Frequently Asked Questions

Q: Can I move my course from one platform to another later?

A: Yes. Because your course videos are standard MP4 files, they can be re-uploaded to any platform. The main migration cost is recreating the course structure and student data.

Q: Does Dúbal help with platform setup?

A: Yes. All course packages include platform setup and content upload as part of the delivery.

Q: Can I sell my course on multiple platforms simultaneously?

A: Technically yes, but it creates complexity around student management and pricing. Most creators choose one primary platform.

Q: Is Skool good for high-ticket courses?

A: Yes. Many high-ticket programs ($2,000–$10,000+) are delivered on Skool because the community element justifies the premium price.

Q: Which platform has the best mobile experience for students?

A: Skool and Kajabi both have excellent mobile apps. GHL's mobile experience is more limited.

Not sure which platform is right for your course? Book a call with Dúbal and we will recommend the best fit for your business model.